Online Sea Turtle Race

[Article] What could have been the latest incarnation of the greatest reality TV show ever, or even a shady underground (or underwater, should we say) betting operation in the Cayman Islands turns out to be a high-tech and very media-savvy public awareness message by environmentalists.


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So how do we get people interested in safeguarding biodiversity? In the near future, we might be able to ‘adopt’ endangered species and track them online via a GPS tag without ever leaving our office. Imagine the great conversations we would be able to have: “You won’t believe...
This article was published Wednesday, 11 April, 2007 by AFP
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Online Sea Turtle Race


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