Maori accuse Air NZ of cultural theft over 'kia ora' logo

[Article] La communauté Maori a accusé la plus grande compagnie aérienne néo-zélandaise de s’approprier sa culture dans un contexte commercial.


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Maori accuse Air NZ of cultural theft over 'kia ora' logo.Maori groups threatened to boycott Air New Zealand Thursday, accusing the airline of cultural theft over its attempt to trademark the masthead of its in-flight magazine Kia Ora.The magazine's title is an indigenous greeting commonly used by all...
This article was published Friday, 13 September, 2019 by AFP
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AFP/File / Peter PARKS Air New Zealand is facing calls for a boycott from Maori groups after applying to register the masthead of its 'Kia Ora' in-flight magazine as a trademark


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